Answer: No. $750 for a one-page custom website is fair when you eliminate typical agency overhead and optimize for efficiency, not margin.
Actual work time: 12-16 hours. Design (4-6 hrs) + development (6-8 hrs) + QA (2 hrs). At $50-60/hr developer rates, that's $600-960 in labor.
Most agency cost is overhead, not work. Sales teams, account managers, endless meetings - agencies charge $3k-10k to cover this bloat. Eliminate it, price drops.
Templates cost $0-200 upfront but lock you into monthly fees. Wix/Squarespace charge $30-40/mo forever. Over 2 years, that's $720-960 - same as custom, but you own nothing.
| Design (custom layouts, brand colors) | 4-6 hrs |
| Development (Next.js, forms, SEO) | 6-8 hrs |
| Testing & QA | 2 hrs |
| Launch & deployment | 1 hr |
| Total work time | 13-17 hrs |
At $50-60/hr developer rate: $650-1,020 in labor cost. $750 is in the middle.
Let's be honest about what $750 doesn't include:
If you need those, expect to pay $3k-10k. But most small businesses don't.
Note: Pricing reflects efficient process (fixed scope, no sales team, no project managers) and fair developer rates ($50-60/hr), not budget margins.